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We created a personal AR-invitation for visual powerhouse Prismax

  • Client
  • Collab
    BBC, a B2B creative agency
  • Year
  • Format
    AR invitation

For the launch of Prismax’s new branding, we developed an AR invitation, activated by scanning a physical coin through webAR.

A word from the client:
“A truly spectacular invite.”

An AR invite in your mailbox

Gone are the days of traditional paper invitations: Prismax embraced the power of AR technology to deliver a personal invitation like no other.

The augmented reality invite created a seamless bridge between the physical and digital realms, immersing the recipients in a captivating experience.

By scanning the physical coin, the virtual host named Astra was unlocked, who delivered the event details with flair.

AR to match Prismax’s purpose

By leveraging augmented reality technology, we translated Prismax’s commitment to innovation and their ability to push boundaries into a first hand experience for their customers.

Create buzz

The AR invitation not only showcased the brand’s forward-thinking approach, but also created a buzz among recipients, generating a sense of curiosity and excitement for the upcoming launch.

The physical invitation box contained an exclusive coin that activated the AR experience.
The invitation was also accessible through web.
→Try it

Astra in development. She was designed as a 3D extension of Prismax’s new logo.

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