We created a personal AR-invitation for visual powerhouse Prismax
- Client
Prismax - Collab
BBC, a B2B creative agency - Year
2023 - Format
AR invitation
For the launch of Prismax’s new branding, we developed an AR invitation, activated by scanning a physical coin through webAR.
A word from the client:
“A truly spectacular invite.”
An AR invite in your mailbox
Gone are the days of traditional paper invitations: Prismax embraced the power of AR technology to deliver a personal invitation like no other.
The augmented reality invite created a seamless bridge between the physical and digital realms, immersing the recipients in a captivating experience.
By scanning the physical coin, the virtual host named Astra was unlocked, who delivered the event details with flair.
AR to match Prismax’s purpose
By leveraging augmented reality technology, we translated Prismax’s commitment to innovation and their ability to push boundaries into a first hand experience for their customers.
Create buzz
The AR invitation not only showcased the brand’s forward-thinking approach, but also created a buzz among recipients, generating a sense of curiosity and excitement for the upcoming launch.
→Try it
Astra in development. She was designed as a 3D extension of Prismax’s new logo.
