To experience the enchanting effect of the Immersion carpet tiles, we literally made people disappear in a carpet tile.
- Client
Dallas - Brand
IVC - Campaign type
b2b activation - Year
2022
The new Immersion collection is a spatial experience with a 3D effect that is always in motion through light and perspective. What better way to promote that than by “minimizing” people and placing them in the middle of this rolling hypnotic world.
In the webAR experience, people could explore the Immersion universe through a fun game. Certain visuals in the sloping carpet landscape had to be found. If you collected them all, you had a chance to win one of the unique Immersion NFTs.
The campaign has resulted in 4000+ designers and architects from 7 different markets who have done the AR experience. Which in turn led to a lot of website visits and Immersion carpet tiles sample requests.
