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Gucci's new Ramadan Nojum Capsule collection has been promoted with a virtual pop-up shop like. An AR Lens in which the evening hangout with the family and friends is central.

  • Client
    Gucci x Snapchat
  • Collection
    Ramadan Nojum Capsule
  • Year

Nojum stands for stars, so the sparkles of the evening are central in both the front and back cam.

The virtual room is completely in Ramadan atmosphere and the products from the collection can be discovered there. The 3D design is inspired by the campaign visuals created by Lebanese-Sudanese photographer Dana Boulos.

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