We turned Snapchat-users into a complete bobsleigh team and let them take part in an exhilarating race in AR.
- Client
Gucci x Snapchat - Year
2022 - Campaign
Snap AR game - Collection
AW22
Gucci’s new Après Ski line with two new ski goggles brings alpine leisurewear to fresh altitudes with the House’s signature creativity. In the Snapchat Lens, we translated this creativity into an immersive bob sleigh game.
We created the ski masks, a bobsleigh team and full race track in 3D as the basis for this game.
In the Lens, you choose your colorway and start the race. Steer with your head, collect the masks and blast across the finish line.
Virtual Try-On
For this lens, we recreated Gucci’s Après Ski goggles digitally – in two colours and with all their unique details. With just a few clicks, you can now effortlessly see how these stylish ski masks enhance your look before hitting the slopes in real life. Take them for a test ride on our bobsleigh track!
Gucci’s Après Ski goggles in ivory & pink, translated to the virtual racing track.
Ready, steady, race!
But the innovation doesn’t stop there. Once the goggles are on, you immerse in the heart-pounding action of the bobsleigh track.
Grip the virtual steering with the movement of your head and feel the rush as you navigate the turns.
Collect the iconic ski masks that mirror Gucci’s design, and power your way across the finish line!
The racing track
Here, you can see the full scope of the parcours with its challenging turns. Just like a real bobsleigh track!
This one is beginner friendly and 100% safe 😉
Gucci Après Ski mask in black, translated to the virtual racing track.
