We transformed Antwerp’s Stadsfeestzaal into a vibrant brand experience with an immersive Fanta Runner Game.

What if a giveaway could turn passive passers-by into enthusiastic players who get hooked onto your message for minutes, not only seconds?
That’s why we teamed up with WPP Media Belgium and Pop Media Belgium to build for Fanta a gamified take over that invites the audience into full immersion.

By producing our ‘Fanta Runner, an adrenaline-fuelled controller game by a creative concept of WPP Media, inside a full blown bright orange Fanta takeover at Antwerp’s stadsfeestzaal.

Shoppers, visitors and other curious spectators could get a chance to play around with our Fanta Runner character, collecting various flavors (Orange, Lemon, or Exotic), dodge obstacles and collect power-ups to achieve the ultimate high score. Every player earned a delicious can of Fanta and was directed via a QR code on the game and the can to the Coke-app where they could win fantastic prizes every 5 minutes.

RESULTS

With an average of 31 games per hour, each lasting nearly 1 minute and 57 seconds, the players being fully attentive and deeply immersed in the Fanta Universe.

Incredible to witness how in addition to online XR & other Next-gen media campaigns, we are seeing a massive increase in demand for developing more of these physical activations with an immersive engagement layer. Proving that digital immersion IRL is crucial as an ultimate power-up for active brand engagement in this crowded media landscape.