Dior Spectacles

We created the first Spectacles-only AR experience for a luxury brand.

Client
Dior
Year
2025
Campaign
Crafted for Luxury
Format
Spectacles AR experience
Partner
Snapchat
Location
Paris

Together with Christian Dior Couture and Snapchat, we created one of the first ever branded AR experiences designed exclusively for Snap Spectacles.

Launched at Crafted for Luxury – Snap’s invite-only event spotlighting innovation in high-end fashion – the Dior Spectacles experience marks a new chapter in immersive storytelling.

Deeply Dior, Spatially Spectacular

For the launch of Dior’s Lucky Collection, we were asked to translate themes of astrology and craftsmanship into an experience that would feel both intimate and celestial. Our goal: to make the abstract tangible, rooted in Dior’s signature elegance, but unfolding in spatial reality.

Wearing Spectacles, users begin by selecting a card tied to their astrological sign. It shatters into four fragments suspended in space. Guided by Dior’s iconic bee, they use hand gestures to reassemble the card mid-air, unveiling a bespoke animation inspired by their sign’s symbolic energy.

The storyboard

For most visitors, this was their first time using AR glasses, therefore UX was a top priority.

Text prompts, voice guidance, hand gestures, and object animations worked together to ensure a smooth, intuitive experience.

Designed for the Edge of Reality

Built in just 2.5 weeks by a dedicated PLAYAR team of eight, the experience was the first of its kind for a luxury brand on Spectacles. Every detail – from storyboarding and interaction design to sound, visual effects, and gesture control – was tailored for this format.

Designed exclusively for Spectacles, the interaction blends:

• Hand-tracked gestures & world-anchored 3D elements
• Dior’s design language translated into responsive AR
• A seamless loop from tactile tradition to futuristic storytelling