For the Christian Dior Couture Lucky Collection pop-up boutique in Harrods London, we developed an 𝗔𝗥 𝗠𝗶𝗿𝗿𝗼𝗿 in collaboration with Dior and Lens Studio to provide visitors with two enchanting experiences.

🔮 𝗦𝗽𝗿𝗶𝗻𝗴 𝗽𝗵𝗼𝘁𝗼 𝗺𝗼𝗺𝗲𝗻𝘁: In keeping with the boutique’s house of cards aesthetic, guests were able to select their zodiac sign with a simple gesture. Echoing the collection’s spring motifs, butterflies, dragonflies and blooming flowers came to life around them in a magical photo moment.

🕶️ 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝘁𝗿𝘆-𝗼𝗻: Dior 30Montaigne sunglasses were presented in a playful way: bees, as a central element of the Lucky collection, flew in to place the glasses directly onto the user’s face, with an option to switch between styles.

Both journeys ended with a photo moment to share/download. A built-in selfie opportunity linked to a data capture form, turning engagement into valuable leads.

Located inside the Dior boutique, these lighthearted AR moments leveraged storytelling to blend seamlessly with the Lucky collection’s themes of charms, symbols and magic. These activations demonstrate how AR can 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻.