We created an AR portal experience generated by AI for Deliveroo's campaign 'How do you Deliveroo'

Inspired on the Deliveroo campaign How Do You Deliveroo, we created an AR portal experience on Snapchat that was partially generated by AI.

Starting off in selfie-mode, portraying the user with a pair of hot deal-glasses and floating craveable food items.

Next, an augmented reality AI portal in the shape of a pizza slice transports you to a dreamy and Daliesque world, where the users embark on a food gathering adventure.

At the end, a reward awaits!

→ View the lens on Snapchat

Gamification

Once on the food planet, users are prompted to find and tap on different surrealistic Deliveroo food items, such as a fries volcano or a spaghetti waterfall.

After locating the food items, the users get rewarded with a secret promo code for the food delivery platform.

AI visualization

The Daliesque world and food items were created with Midjourney, Runway and Adobe Firefly. With several iterations and moodboards, the intriguing Deliveroo food planet was assembled.

Subsequently, all the items were brought together and came to life with animation as a 360° spatial AR environment.

Branded experience

Deliveroo’s logo, font and distinctive teal colour were added throughout the AR lens to create a recognizable, on-brand experience.