For the Borderlands 4 launch we have created an AR Vending Machine and AR Mirror that transformed Londen into the Borderlands universe

We helped 2K Games and their agency DRUM with the launch of Borderlands 4 and let the new game “Break Free” from the screen and into the real world with AR. Transforming London with our AR Mirror and AR Vending Machine into the Borderlands universe.

In London’s Waterloo station, commuters stepped with our AR Mirror straight into the game world as a cel-shaded Ripper. With their body movements they could break free from chains. Commuters could also hunt for exclusive merch on our AR Vending Machine by catching the right loot.