An AR fashion magazine has been launched to promote C&A's new autumn and winter collection (and virtual fashion show).

Each of the twenty pages of the magazine tells its own story via webAR. Through collages and mood boards, people discover the ideas behind the collections. Moreover, they become fashion designers themselves because their colored sketch comes to life in AR.

There is also an AR portal that allows readers to discover for 4 mannequins and to get a preview of the upcoming collection. For the portal we scanned clothes in 3D.